Nespresso Atelier
Virtual opening of the flagship store in the city centre of Vienna
The virtual opening event of Nespresso’s new FLAGSHIP store in Vienna’s city centre presented us with a multitude of technical challenges. There was a lot to master on our event platform in order to bring this unique world of experience onto the virtual stage in a complex interplay between 360° videos, livestream and microevents.
Our tasks
- Individual campaigns and user journeys for application and registration including complete performance measurement.
- Registration and participant management
- Virtual experience based on 360° videos and livestreams
- Detailed tracking and reporting options for the evaluation and optimisation of virtual event performance
- Management and integration of target group-specific content
- Networking sessions
- Video rooms with interaction options for the individual videos
- Interactive Q&A sessions
- full compatibility and functionality on all devices despite complex interaction
- individual and central control for the different user groups and individual users
The impressive result: more than 7,500 participants in the first week after the opening with more than 100,000 user interactions and an average user duration of around 40 minutes in a consistently excellent quality!